Privacy policy

Last updated: 7 November 2026

1. Who is responsible?

Jamila Dyett, Direction by Choice / Weichenstellerin, c/o MDC Management #3255, Welserstraße 3, 87463 Dietmannsried, Germany, is responsible for personal data processed in connection with this website. Email: mail@directionbychoice.com. Telephone: +49 163 8189653.

2. Hosting and technical information

This website is hosted by STRATO. When you visit, technical information is processed to deliver the website, maintain its availability, and detect misuse. This includes your IP address, the date and time of access, requested pages, browser information, and the referring page where transmitted.

The legal basis is Article 6(1)(f) GDPR: our legitimate interest in operating a secure and reliable website. STRATO states that visitor IP addresses are retained for detecting and preventing attacks for a maximum of seven days. Logfiles available to hosting customers contain anonymised IP addresses and are available for the last six weeks.

3. Contact by email

If you email us, we process your email address, the information you include, and your message to respond to your enquiry. The legal basis is Article 6(1)(b) GDPR where an enquiry concerns steps before entering into a contract, and otherwise Article 6(1)(f) GDPR, our legitimate interest in answering enquiries. Our email service provider processes messages as needed to provide the email service.

We retain correspondence for as long as needed to deal with the enquiry and any follow-up, and longer where statutory retention obligations or the establishment, exercise, or defence of legal claims require it. Providing information by email is voluntary; without sufficient contact information, we cannot reply.

4. Website features and cookies

The website provides a digital shop, a shopping cart, checkout and optional customer accounts. We process your name, contact and billing information, order details, payment status and download permissions to fulfil purchases, provide access to files and handle support. The legal basis is Article 6(1)(b) GDPR. We retain records required by tax and commercial law under Article 6(1)(c) GDPR for the applicable statutory periods. Account information is retained while your account is active, subject to legal retention requirements. Creating an account is optional. No newsletter subscription is required to obtain the free resources. Google Analytics and advertising tracking are not enabled.

WooCommerce uses necessary session and cart cookies to retain your basket and support checkout. WordPress uses authentication cookies for signed-in customers and authorised administrators. Where storage or access is strictly necessary to provide a service expressly requested, the applicable basis is Section 25(2) TDDDG; related personal-data processing is based on Article 6(1)(b) or (f) GDPR, as applicable. Optional services requiring consent must not be enabled before that consent is obtained.

5. Payments

Card payments and supported Apple Pay or Google Pay payments are processed through Stripe. Information required for your selected payment method is transmitted to the payment provider, including transaction details and relevant contact and billing information. Stripe also processes device and fraud-prevention information. We receive payment status and transaction references; we do not receive your full card number. Processing necessary to perform the payment is based on Article 6(1)(b) GDPR, compliance obligations on Article 6(1)(c), and fraud prevention on Article 6(1)(f). Stripe may process data outside the European Economic Area using applicable transfer safeguards. See Stripe’s Privacy Policy for details of its roles, recipients, retention and international transfers. If you select a digital wallet, its provider also processes information under its own privacy notice.

6. Your rights

Subject to the applicable legal conditions, you have rights of access, rectification, erasure, restriction of processing, and data portability. You may object, on grounds relating to your particular situation, to processing based on legitimate interests. Where processing relies on consent, you may withdraw that consent at any time for the future.

To exercise your rights, contact mail@directionbychoice.com. You may also lodge a complaint with a data protection supervisory authority, including the authority in the place of your habitual residence, place of work, or the alleged infringement. The Bavarian State Office for Data Protection Supervision can be reached at www.lda.bayern.de.

7. Changes to this notice

This notice is updated when the website’s features or data processing change.